Chapter 5: Navigating the World of Innovation: A Suggested Path for Today’s Business Managers

How might leaders stand out from the rest, especially in a turbulent economic environment? Not by spouting the same efficiency optimization skills taught in most schools, but by mastering adaptability, a seamless creative process combining analytical and imaginative thinking skills. This tangible, proven process encourages deliberate and proactive innovation. Concrete real-life business cases are provided throughout showing how business managers can distinguish their units by recognizing, measuring, and collaborating the design thinking and problem solving styles and preferences of their staff and team members through a four-stage process of problem finding, problem definition, solution optimization, and implementation for innovative edge.