Chapter 10: AI-Powered Blue Ocean Strategy: Creating Uncontested Market Spaces With Artificial Intelligence
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Published:2026
Mohammad Kashif, Anuradha, Shantharuby Buvanendra, 2026. "AI-Powered Blue Ocean Strategy: Creating Uncontested Market Spaces With Artificial Intelligence", AI-Driven Blue Ocean Strategies: Revolutionizing Marketing Dynamics, Enhancing Customer Experiences, and Catalysing Sustainable Business Growth, Bhupinder Pal Singh Chahal, Sanjay Taneja, Amit Kohli, Jaspreet Kaur, Kapil Sharma
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Abstract
The chapter looks at how artificial intelligence (AI) can be used smartly with Blue Ocean Strategy (BOS) to find new market opportunities, produce new value, and maintain lasting differences from competitors. It aims to deal with ethical issues around AI, effective data management, and how organizations are ready for AI-based progress.
The study provides case studies that explain how organizations have pushed past red ocean competition with AI technology.
The chapter discusses how AI and BOS combine, which allows businesses to use smart technologies to drive growth as well as build new markets.
The chapter acts as a useful handbook for anyone wanting to use AI and BOS together to form safe and strong businesses in difficult and changing times.
