Chapter 12: The Future of Augmented Reality in the Insurance Industry: HR as a Strategic Enabler of Innovation and Sustainability

Augmented reality (AR) manifests itself as a transformative tool in the rapid insurance industry, which provides innovative solutions to increase risk assessment, the treatment of requirements, and customer involvement. This chapter examines the transformative ability of the improved reality (AR) in the insurance industry, which focuses on the strategic role of human resource (HR) leadership in conducting innovation, employee development, and stability. Through thematic analysis of secondary data derived from academic magazines, HR analysis platforms, and industry reports, the study identifies major trends, including the customer’s occupied, training and development, operation, operational efficiency, and impact on environmental ability. Conclusions show that HR professionals develop into strategic partners by taking advantage of AR to discontinue skills, increase engagement learning, handle digital changes, and improve the welfare of the employee. HR-led initiative is in line with using AR with green HRM practices, reducing organizational carbon footprints through paperless systems and external work functions. The study also emphasizes the increasing importance of interdisciplinary AR efficiency and AR-integrated learning experience platforms (LXP) in the creation of the workforce prepared for the future. By preparing HR as a catalyst for AR integration, the research presents a forward-looking model for permanent digital changes in the insurance sector.