Chapter 3: Harnessing Fintech for Visitor Economy Development: Systematic Review, Fintech Preference and Future Research Agenda

The spheres of Financial Technology (Fintech) and the visitor economy have functioned in a mutually supportive manner. In this research, the authors systematically reviewed studies pertaining to the utilisation of financial technology within the visitor economy. The results reveal that crowdfunding is the most preferred Fintech offering across sectors within the visitor economy ecosystem, where central bank digital currency (CBDC), which holds the promise of being the game changer for the visitor economy, is the least explored. In order to promote progress in the discipline, the authors’ analysis of theory, context, characteristics and methodology (TCCM) highlights the necessity of adopting a dual-factor theoretical approach coupled with the need for new evidence from emerging markets, cross-country and global studies. Furthermore, bridging the unexplored moderating-mediation relationship research gap is desirable.