Chapter 3: Exploring the Role of Artificial Intelligence in Tourism Businesses in India: A Critical Analysis

Artificial Intelligence (AI) has augmented in almost all the sectors of the economy and Tourism Businesses in India is also not untouched. India, with its diverse geography, rich cultural heritage and historical landmarks, attracts millions of tourists across the world and all over India. With the collaboration of AI and tourism businesses, the travel businesses in India are grabbing the opportunity of utilizing the data-driven services in order to cater to the demands of travellers in relation to travel experiences, destination choices, feasible accommodations belonging to every economic strata, weather predictions and many more dimensions beneficial for travellers. AI in tourism is promptly delivering personalized travel info, and its future isn’t a dream – it’s rapidly becoming today’s evolving reality. This study is an attempt to exploration of tremendous role of augmentation of AI in the domain of Travel Businesses in India, underlining the advantages, disadvantages and the scope of AI in travel businesses down the line with the objective of highlighting the changes that have taken place in the tourism domain. The research methodology used to attain the objectives of the study is wholly dependent on the secondary sources of data, i.e., published research articles, government and research reports along with various internet sources. AI is bringing revolution in India by improving the various dimensions of tourism businesses. Though challenges are present, the unrealized potential of AI makes an inseparable tool for the growth of the future and tourism businesses in the country.