Chapter 14: Emerging Trends in Tourism and Hospitality: Exploring Digital Transformation, Sustainability, and Experience Economy

The global tourism and hospitality industry is constantly evolving due to various factors such as adoption of advanced technologies in the field of communication and globalization, changes in consumer behaviour and their growing concern for the environment. Focus areas of this paper are digitalization of the sector, sustainability practices, customization of customer experience, and the role of experience economy. The research focuses on how these trends are affecting strategic direction and management practices within tourism/hospitality organizations. Moreover, it explores the threats and opportunities that these trends have for the industry players. This review should also point out that the sector has grown and changed and firms have to be ready to change as the market changes globally.