Chapter 17: Strategic Management of Tourism and Hospitality Sector in Sri Lanka: Navigating the Digital Transformation Era

This chapter presents the findings of recently selected studies on Sri Lanka’s tourism and hospitality sectors and analyzes key industry reports, articles, and other secondary data resources. Sri Lanka is one of the most well-known travel destinations worldwide. The literature has emphasized the significance of research in the tourist and hospitality industry. The economic impact, tourism and hospitality workforce, studies of tourists, hospitality & tourism education, marketing, and technological integration are the key areas of focus. The research findings, conclusions, and recommendations in the context of Sri Lanka will be crucial for the industry’s growth and sustainability as discussed under the sub-topics in the main content.