Book cover for Data Driven Decisions: Leveraging Insights for Winning Marketing Strategies
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Data Driven Decisions: Leveraging Insights for Winning Marketing Strategies
Edited by
S.L. Gupta
S.L. Gupta
Birla Institute of Technology - Mesra
,
India
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Niket Mehta
Niket Mehta
Pennsylvania Western University
,
USA
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Jitendra Singh Rathore
Jitendra Singh Rathore
Birla Institute of Technology - Mesra
,
India
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Piali Haldar
Piali Haldar
Brainware University
,
India
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Nripendra Singh
Nripendra Singh
Banasthali Vidyapith
,
India
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Author and Other Information
Status:
Available
Emerald Publishing Limited
DOI:
https://doi.org/10.1108/978-1-83662-188-1
ISBN electronic:
978-1-83662-188-1
ISBN print:
978-1-83662-189-8
Publication date:
2025
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