Book cover for Shaping Entrepreneurial Marketing: A South Asian Perspective
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Shaping Entrepreneurial Marketing: A South Asian Perspective
Edited by
Narayanage Jayantha Dewasiri
Narayanage Jayantha Dewasiri
Sabaragamuwa University of Sri Lanka
,
Sri Lanka
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Payal Kumar
Payal Kumar
Indian School of Hospitality
,
India
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Nirma Sadamali Jayawardena
Nirma Sadamali Jayawardena
University of Bradford
,
UK
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Mananage Shanika Hansini Rathnasiri
Mananage Shanika Hansini Rathnasiri
Sabaragamuwa University of Sri Lanka
,
Sri Lanka
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Author and Other Information
Status:
Available
Emerald Publishing Limited
DOI:
https://doi.org/10.1108/978-1-83708-852-2
ISBN electronic:
978-1-83708-852-2
ISBN print:
978-1-83708-853-9
Publication date:
2025
Book Chapter

Prelims

Author and Other Information
© 2025 Narayanage Jayantha Dewasiri, Payal Kumar, Nirma Sadamali Jayawardena and Mananage Shanika Hansini Rathnasiri. Published under exclusive licence by Emerald Publishing Limited
2025
Narayanage Jayantha Dewasiri, Payal Kumar, Nirma Sadamali Jayawardena and Mananage Shanika Hansini Rathnasiri
Licensed reuse rights only
Doi:
https://doi.org/10.1108/978-1-83708-852-220251018
  • Published:
    2025
Subject Global marketing strategy
© 2025 Narayanage Jayantha Dewasiri, Payal Kumar, Nirma Sadamali Jayawardena and Mananage Shanika Hansini Rathnasiri. Published under exclusive licence by Emerald Publishing Limited
2025
Narayanage Jayantha Dewasiri, Payal Kumar, Nirma Sadamali Jayawardena and Mananage Shanika Hansini Rathnasiri
Licensed reuse rights only
This content is only available via PDF.