Chapter 9: Entrepreneurship Opportunities in Adventure Tourism: Insights from a Bibliometric Study

This study utilizes bibliometric analysis to provide an in-depth investigation of the changing nature of the adventure tourism industry. This study explores key themes and trends in the development of adventure tourism through academic literature, industry literature and case studies. This study highlights the importance of leadership and community engagement in supporting the long-term success of the adventure industry. This study provides detailed information on the current status of the adventure tourism industry, providing policy makers, entrepreneurs, and practitioners with useful information for their business needs. The findings highlight the potential of adventure tourism as a major driver of global economic growth and regional development.