Chapter 11: Cinematic Landscapes and Soft Power: Impact of Films in Catalysing Film Tourism with a Focus on Sustainability

Film tourism, which can be characterized as travelling to locations where films and television shows have been shot in addition to taking tours of production studios that include theme parks with a film theme (Beeton, 2005), has a tendency to be extremely encompassing and expansive in scope through integrating numerous media programme genres. The public at large has long acknowledged that among some of the most important aspects of inducing travel is the potential of films to inspire tourists, forge new perceptions, change unfavourable perceptions, bolster weak perceptions, and establish place icons. Individuals of identical (or comparable) cultures might resonate with a representational system, and film, as an expressive medium, can produce a ‘meaning of place’. By instilling an eagerness in the audience to experience the location in a less virtual way (by going to the film’s location), these depictions and connotations can be leveraged to fulfil particular destination marketing functions (Beeton, 2016).