Chapter 10: Leveraging Smart Technologies for Value Creation and Competitive Advantage in Startup Companies: Insights From Emerging Economies

This research study evaluates the interconnection between various smart technology adoption on value creation and competitive advantages in the Indian startup communities. Utilising structural equation modelling (SEM), we analysed data collected from 150 startup founders to explore the interconnection between various digital technologies on the growth of startup companies. The study employed an empirical method, approaching respondents through a structured questionnaire. The findings reveal that the adoption of smart technologies by entrepreneurs, such as blockchain, big data, and the Internet of Things (IoT), has positive and significant effects on the value creation and competitive advantage of startups. The artificial intelligence (AI) adoption did not show positive and significant results on value creation but did show positive results on competitive advantages, contributing to the scarce empirical literature in the context of startups. The results contribute to the theoretical understanding of resource-based theory and dynamic capabilities theories, emphasising the role of digital technology strategies in enhancing startup growth. Practical implications suggest that founders should use AI-based solutions to improve their operations and enhance scalability. Additionally, policymakers can implement policies so that startups can easily use technology in their ventures.