Chapter 2: The Antecedents of Halal Food Purchase Intention: Perceived Product Quality, Perceived Product Healthiness, Food Safety, and Compatibility with Dietary Nutrition

The growing awareness of safe and healthy nutrition has led to shifts in consumer food preferences, increasing demand for high-quality food. Nutritional options considered appropriate for religious consumption, such as halal-certified foods, are perceived as more ethically sound by consumers due to their suitability for human consumption. This paper aims to explore the determinants of halal food purchase intention by investigating the factors influencing it. The study collects data through an online survey involving 401 participants in Turkey. The paper tests the relationships between various factors using the structural equation modeling (SEM) approach. The findings indicate that healthfulness, perceived quality, and compatibility with nutritional diets positively influence halal food purchase intention.