Chapter 5: Inclusive Stakeholder Engagement in Islamic Marketing: Ethical Crisis Management in Sustainability and Health

In Islamic marketing, ethical decision-making is deeply rooted in Sharia principles, emphasizing justice, fairness, and the welfare of all stakeholders. This paper explores how businesses can apply these values to ensure ethical and sustainable practices in times of crisis, particularly in the health and sustainability sectors. It examines the importance of accommodating both internal stakeholders, employees, suppliers, shareholders – and external stakeholders – customers and the community. If neither group's needs are prioritized, decisions risk serving only the manager's interest, undermining both ethical integrity and long-term success. The study uses Islamic ethical frameworks and crisis management strategies to highlight the importance of transparent, equitable decision-making that ensures trust and accountability. By analyzing case studies of companies that successfully navigate crises through ethical stakeholder engagement, this paper aims to provide a model for balancing sustainability, health sciences, and Islamic marketing principles in practice.

This topic integrates the balance between ethical obligations to both internal and external stakeholders, essential in crisis management and sustainability efforts in Islamic marketing.