The author thanks the International Islamic Marketing Association for the amazing opportunity to participate in the 15th Global Islamic Marketing Conference in Tunisia, from October 1 to 3, 2024. Special thanks are extended to the Conference Chair, Professor Baker Ahmad Abdullah Alserhan, for his leadership and support, which greatly enriched the academic discourse and inspired this research.

You do not currently have access to this chapter.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.