Book cover for Modern Political Marketing and Relational Capital: Navigating the Digital Frontier
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Modern Political Marketing and Relational Capital: Navigating the Digital Frontier
Edited by
Pawan Kumar
Pawan Kumar
Lovely Professional University
,
India
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Rajesh Verma
Rajesh Verma
Lovely Professional University
,
India
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Arpit Tiwari
Arpit Tiwari
Lovely Professional University
,
India
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Sumesh Dadwal
Sumesh Dadwal
London South Bank University
,
UK
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Author and Other Information
Status:
Available
Emerald Publishing Limited
DOI:
https://doi.org/10.1108/978-1-83708-712-9
ISBN electronic:
978-1-83708-712-9
ISBN print:
978-1-83708-713-6
Publication date:
2026
Book Chapter

Prelims

Author and Other Information
© 2026 Pawan Kumar, Rajesh Verma, Arpit Tiwari and Sumesh Dadwal. Published under exclusive licence by Emerald Publishing Limited
2026
Pawan Kumar, Rajesh Verma, Arpit Tiwari and Sumesh Dadwal
Licensed reuse rights only
Doi:
https://doi.org/10.1108/978-1-83708-712-920261012
  • Published:
    2026
Subject Niche marketing
© 2026 Pawan Kumar, Rajesh Verma, Arpit Tiwari and Sumesh Dadwal. Published under exclusive licence by Emerald Publishing Limited
2026
Pawan Kumar, Rajesh Verma, Arpit Tiwari and Sumesh Dadwal
Licensed reuse rights only
This content is only available via PDF.