13: Problem-Based Learning in Sport Management

This chapter describes how problem-based learning (PBL) develops essential management skills in sport management education through two applied projects. In the gender equity leadership project, students investigate how gender bias shapes sport workplaces and create a plan outlining strategies for inclusive organizational change. Through guided inquiry, peer dialogue, and industry feedback, students learn to analyze systems of bias, interpret equity frameworks, and communicate actionable recommendations. These activities strengthen their capacity for inclusive leadership, reflection, and strategic thinking. The sport marketing project tasks students with designing and presenting comprehensive marketing plans for original sport events. By conducting SWOT analyses, integrating consumer insights, and revising ideas through feedback loops, students practice creativity, collaboration, and persuasive communication. Together, these projects demonstrate how PBL transforms classrooms into active learning environments where students engage in problem diagnosis, decision making, and adaptation. In doing so, PBL prepares future managers to lead effectively within the dynamic and relational contexts of the sport industry.