Chapter 22: The Impact of Social Media Platforms on Shaping Cultural Identity and Political Awareness in Arab Societies: An Analytical Field Study

This study investigates the transformative impact of social media platforms on shaping cultural identity and political awareness in Arab societies. These platforms have become essential for public engagement and cultural expression. The research highlights both the opportunities and challenges of digital globalization, including misinformation and polarization. Through a review of prior studies and a combination of qualitative and quantitative approaches, the study outlines how social media reshapes cultural and political identities. It offers recommendations for policymakers and civil society to strengthen cultural preservation and political participation in the digital era.