Chapter 24: The Role of Instagram in Awareness of Women’s Health Issues: Evidence From Bahrain

This study examines how Instagram, in partnership with private hospitals, can enhance awareness of women’s health issues in Bahrain. Despite growing digital engagement, women’s health awareness remains limited due to a lack of targeted, credible information. The researcher did content analysis of Instagram posts of some private hospitals and conducting questionnaires on a random sample of women in Bahrain. Additionally, the researcher will use an interview as a research tool. This descriptive research seeks to determine how hospital-endorsed content influences women’s health knowledge and proactive health practices. Through this approach, the study aims to reveal how Instagram and institutional collaborations can foster greater health awareness and engagement. Therefore, based on that, a methodology was used is media survey approach.