4: Creating Experiences

Welcome to experiences. Or more accurately, the sensation a person feels when they have a profound experience with a person, event, brand, product, or organization. Most of us will never get to do what Ron Garan did, but we can certainly understand and appreciate the sense of awe a powerful experience can have. Having orbital perspective is a great way to view how to develop memorable experiences for your stakeholders. Most of us don't always think about how the world outside our companies is experiencing us, yet the positive impact we could have has enormous potential if we view our work through the orbital perspective of societal value. Fast forward to the future and imagine a world in which your business is revered for the imaginative way it has improved how you and I live. Granted, envisioning your company with the same reverence Ron Garan has for the earth may seem daunting, but that's because we've been socialized to see businesses as producers of goods and profit maximizers for a narrow group of beneficiaries rather than as enablers of a healthier society.