2: Upstream Strategies

This chapter addresses each of the five upstream themes arising from the campaign What's Up With Everyone? (WUWE?): perfectionism, loneliness and isolation, competitiveness, independence, and social media. It does so with the following format, asking in turn:

Each themed section opens with an imagined discourse from the relevant Aardman character, encapsulating some of the issues and concerns that our young people on the project raised. The format for these sections has been made as simple and direct as possible for young people or those who wish to support them further, such as parents, teachers, clergy, coaches, mentors, and health professionals.