Almost every private and public sector organisation will be affected by the elements of this book. They will be aware of national and international debates on global sustainability issues. A significant majority of these firms will know they will have to change their business plans to incorporate sustainable and green changes to their activities. If they do not engage in this agenda for change it may have a detrimental effect on their business or department. This will be especially true if sustainability/green targets are imposed from above. Our book will be relevant to these individuals/firms as they strive to grasp quite rapidly changing business activities. Nearly every undergraduate and almost as many postgraduates will undertake a module that is focussed on environmental and green issues as part of their university’s commitment toward adhering to a sustainable agenda. This book will underpin these agenda for sustainable behaviour change.

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