Chapter 1: Introduction to OGD

Alphabet, Amazon, Apple, Facebook, and Microsoft are the largest US corporations by market capitalization. They have become so by growing tremendously and by continuing to grow. Their one-year or year-on-year revenue growth rates for 2018 are 23.42%, 31%, 9.38%, 37.5%, and 19.82%, respectively. Every public company espouses growth. Its investors demand it. Its investment analysts grade it on growth. It is a basis on which its supply chain (upstream and downstream channel partners) judges its health and partnership value. Its customers and employees may get swept away by the swelling growth of its competitors if it does not grow or at least change to keep up with the times. So, businesses seek to grow and grow many indeed do. The consequences of not growing for public companies are mostly crippling.