Chapter 7: Leveraging

Firms spend considerable resources building assets. While rare, unique, nonimitable, and valuable assets can be defended more easily, all firms can consider the leveraging of their assets as a discipline to grow organically. This chapter discusses alternative leveraging disciplines such as utilizing, licensing, opening, platforming, and networking.

The first question to ask is if you have excess capacity that can be immediately utilized for growth. Is it production/manufacturing, sales, distribution, warehousing, or other capacity that is underutilized and can be turned into a growth opportunity?

The entire share-economy was started based on repurposing excess capacity. That becomes an obvious choice for adding growth.