1: Process

The power of ideas is a bit paradoxical when it comes to launching a business. On the one hand, it makes no sense to start a business without a good idea. Initiating a business startup without an idea rarely, if ever, generates successful companies. Beginning with an idea that you are passionate about is often what motivates entrepreneurs through the difficult times and keeps you from giving up too early. Furthermore, starting a business before arriving at a good idea tends to motivate a rush toward a business model which, unfortunately, usually results in plausible-sounding but derivative business concepts. However, the paradox of ideas is that without execution, ideas are worthless, but without ideas execution is futile.