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Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds
By
Devanathan Sudharshan
Devanathan Sudharshan
University of Kentucky, USA
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Author and Other Information
Devanathan Sudharshan
University of Kentucky, USA
Emerald Publishing Limited
DOI:
https://doi.org/10.1108/9781839096006
ISBN electronic:
978-1-83909-600-6
ISBN print:
978-1-83909-601-3
Publication date:
2020
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Index

Author and Other Information
Copyright © 2020 Emerald Publishing Limited
2020
Doi:
https://doi.org/10.1108/978-1-83909-600-620201011
  • Published:
    2020
Subject Online shopping/electronic commerce
Copyright © 2020 Emerald Publishing Limited
2020
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