Chapter 1: Building a Digital Transformation Strategy

We live in the digital age, a revolution that impacts people, groups, and ­organisations. Such a paradigm shift is influencing companies and the way they do business. Integrating and exploiting new digital technologies is one of the biggest challenges that companies currently face (Heavin & Power, 2018).

Overall, new digital technologies offer the opportunity to transform processes and activities to create more value and sustain competitiveness (Majchrzak, Markus, & Wareham, 2016). All sectors and types of organisations are somehow and to a different extent, influenced by new technologies, such as mobile devices, social media, analytics, and the cloud, which offer exciting opportunities and challenges. New technologies are developed every year. Someone describes them dividing between primary (e.g. mobile, social, cloud, Big Data, and IoT) and secondary or emerging (e.g. 3D printing, wearables, virtual and augmented reality, artificial intelligence (AI), drones and robotics, and deep learning algorithms) (Spremic, 2017).