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Book Chapter

An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection

Series: Review of Marketing Research
Published: 12 September 2022
10.1108/S1548-643520220000019009
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
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Book Chapter

Measuring the Cultural Discount in the Price of Exported U.S. Television Programs

Series: Contributions to Economic Analysis
Published: 18 December 2003
10.1108/S0573-8555(2003)0000260007
EISBN: 978-1-84950-843-8
ISBN: 978-0-44450-995-6
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