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Ahmad Aljarah
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Internal Branding and Brand Citizenship Behavior: The Role of Trust, Commitment, and Organizational Climate

Serial: Emerald Studies in Finance, Insurance, and Risk Management
Published: 21 May 2021
10.1108/978-1-80043-968-920211024
EISBN: 978-1-80043-968-9
ISBN: 978-1-80043-969-6
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