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Book Chapter

Global Brand Attitude, Perceived Value, Consumer Affinity, and Purchase Intentions: A Multidimensional View of Consumer Behavior and Global Brands

Series: Advances in International Marketing
Published: 03 November 2015
10.1108/S1474-797920150000026012
EISBN: 978-1-78560-232-0
ISBN: 978-1-78560-233-7
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Book Chapter

A world-class academic career: S. Tamer Cavusgil as a scholar, teacher, and mentor in the international business and marketing disciplines

Series: Advances in International Marketing
Published: 27 December 2008
10.1108/S1474-7979(2009)0000019027
EISBN: 978-1-84855-441-2
ISBN: 978-1-84855-440-5
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Book Chapter

How do Business Groups Function and Evolve in Emerging Markets? The Case of Turkish Business Groups

Series: Advances in International Marketing
Published: 27 November 2006
10.1016/S1474-7979(06)17010-6
EISBN: 978-1-84950-458-4
ISBN: 978-0-76231-369-3
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Book Chapter

Editorial Board

Series: Advances in International Marketing
Published: 20 December 2000
10.1016/S1474-7979(00)10000-6
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

List of contributors

Series: Advances in International Marketing
Published: 20 December 2000
10.1016/S1474-7979(00)10001-8
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

Preface

Series: Advances in International Marketing
Published: 20 December 2000
10.1016/S1474-7979(00)10002-X
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

Globalization, the multinational firm, and emerging economies

Series: Advances in International Marketing
Published: 20 December 2000
10.1016/S1474-7979(00)10003-1
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

References

Series: Advances in International Marketing
Published: 20 December 2000
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

Emerging economies and the challenge of globalization

Series: Advances in International Marketing
Published: 20 December 2000
10.1016/S1474-7979(00)10004-3
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

Foreign direct investment in the emerging markets of central and eastern Europe: Motives and marketing strategies

Series: Advances in International Marketing
Published: 20 December 2000
10.1016/S1474-7979(00)10005-5
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

References

Series: Advances in International Marketing
Published: 20 December 2000
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

The restructuring role of outward foreign direct investment by Central European firms: The case of Slovenia

Series: Advances in International Marketing
Published: 20 December 2000
10.1016/S1474-7979(00)10006-7
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

References

Series: Advances in International Marketing
Published: 20 December 2000
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

Marketing and economic development: Implications for emerging economies

Series: Advances in International Marketing
Published: 20 December 2000
10.1016/S1474-7979(00)10007-9
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

References

Series: Advances in International Marketing
Published: 20 December 2000
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

Globalization and currency crises in emerging asian economies: Implications on economic reform and development

Series: Advances in International Marketing
Published: 20 December 2000
10.1016/S1474-7979(00)10008-0
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

References

Series: Advances in International Marketing
Published: 20 December 2000
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

Managerial perceptions on performance determinants of multinational companies in an emerging economy

Series: Advances in International Marketing
Published: 20 December 2000
10.1016/S1474-7979(00)10009-2
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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Book Chapter

References

Series: Advances in International Marketing
Published: 20 December 2000
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
Add to Citation Manager for References
Book Chapter

Marketing practices and performance of the turkish clothing industry firms exporting to the european union

Series: Advances in International Marketing
Published: 20 December 2000
10.1016/S1474-7979(00)10010-9
EISBN: 978-1-84950-056-2
ISBN: 978-0-76230-669-5
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