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Barbara Mueller
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Book Chapter

Responses to CSR Appeals in Non-Prescription Drug Ads: Evidence from Brazil and the United States

Series: Developments in Corporate Governance and Responsibility
Published: 03 July 2017
10.1108/S2043-052320170000011007
EISBN: 978-1-78714-411-8
ISBN: 978-1-78714-412-5
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Book Chapter

A Multicountry Advertising Research Framework: Lessons Learned from Testing Global Consumer Culture Positioning

Series: Advances in International Marketing
Published: 23 August 2011
10.1108/S1474-7979(2011)0000022007
EISBN: 978-1-78052-095-7
ISBN: 978-1-78052-094-0
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Book Chapter

Skepticism Toward Pharmaceutical Advertising in the U.S. and Germany

Series: Advances in International Marketing
Published: 01 May 2007
10.1016/S1474-7979(06)18002-3
EISBN: 978-1-84950-485-0
ISBN: 978-0-76231-412-6
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