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Book cover for Start-ups and the Mobilization of Social Interactions

Start-ups and the Mobilization of Social Interactions

Published: 12 June 2023
10.1108/9781804556061
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Introduction

Published: 12 June 2023
10.1108/978-1-80455-606-120231001
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Understanding Brand Communities

Published: 12 June 2023
10.1108/978-1-80455-606-120231002
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Defending a Cause and Launching a Movement

Published: 12 June 2023
10.1108/978-1-80455-606-120231003
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Recruiting Volunteers

Published: 12 June 2023
10.1108/978-1-80455-606-120231004
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Encouraging Interactions and Sharing Stories

Published: 12 June 2023
10.1108/978-1-80455-606-120231005
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Developing Rituals

Published: 12 June 2023
10.1108/978-1-80455-606-120231006
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Adding Linking Value to the Value Proposition

Published: 12 June 2023
10.1108/978-1-80455-606-120231007
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Evolving from a Community Movement to an Entrepreneurial Project

Published: 12 June 2023
10.1108/978-1-80455-606-120231008
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Community 1st – Start-up 2nd

Published: 12 June 2023
10.1108/978-1-80455-606-120231009
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Achieving a Different Kind of Entrepreneurship

Published: 12 June 2023
10.1108/978-1-80455-606-120231010
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Brand Value Creation versus Destruction: The Relationship between Consumers, Marketers, and Financiers

Series: Critical Studies on Corporate Responsibility, Governance and Sustainability
Published: 02 September 2016
10.1108/S2043-905920160000010030
EISBN: 978-1-78560-979-4
ISBN: 978-1-78560-980-0
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Book Chapter

Control and Power in Online Consumer Tribes: The Role of Confessions

Series: Research in Consumer Behavior
Published: 06 December 2013
10.1108/S0885-2111(2013)0000015021
EISBN: 978-1-78190-811-2
ISBN: 978-1-78190-810-5
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Book Chapter

Creating superior value through network offerings

Series: Advances in Business Marketing and Purchasing
Published: 01 November 2008
10.1016/S1069-0964(08)14009-1
EISBN: 978-1-84855-173-2
ISBN: 978-1-84855-172-5
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Book Chapter

MARKETING INDUSTRIAL PROJECT-RELATED SERVICES INTERNATIONALLY: A MULTI-LINGUAL LITERATURE REVIEW

Series: Advances in International Marketing
Published: 16 May 2005
10.1016/S1474-7979(04)15007-2
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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Book Chapter

Portfolio of supplier-customer relationships

Series: Advances in Business Marketing and Purchasing
Published: 02 February 2001
10.1016/S1069-0964(00)09015-3
EISBN: 978-1-84950-043-2
ISBN: 978-0-76230-633-6
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