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Book Chapter
Serial: Marketing in Emerging Markets
Published: 30 July 2018
10.1108/978-1-78714-557-320181014
EISBN: 978-1-78714-557-3
ISBN: 978-1-78714-558-0
Book Chapter
Series: Review of Marketing Research
Published: 30 September 2004
10.1108/S1548-6435(2004)0000001011
EISBN: 978-0-85724-723-0
ISBN: 978-0-76561-304-2
