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Christian M. Ringle
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Book Chapter

Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and within Industry Differences

Series: Advances in International Marketing
Published: 23 August 2011
10.1108/S1474-7979(2011)0000022011
EISBN: 978-1-78052-095-7
ISBN: 978-1-78052-094-0
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Book Chapter

Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results

Series: Advances in International Marketing
Published: 23 August 2011
10.1108/S1474-7979(2011)0000022012
EISBN: 978-1-78052-095-7
ISBN: 978-1-78052-094-0
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Book Chapter

Structural modeling of heterogeneous data with partial least squares

Series: Review of Marketing Research
Published: 02 December 2010
10.1108/S1548-6435(2010)0000007011
EISBN: 978-0-85724-476-5
ISBN: 978-0-85724-475-8
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Book Chapter

The use of partial least squares path modeling in international marketing

Series: Advances in International Marketing
Published: 20 February 2009
10.1108/S1474-7979(2009)0000020014
EISBN: 978-1-84855-469-6
ISBN: 978-1-84855-468-9
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