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Book Chapter

The Effects of Corporate Philanthropy on Reputation Following Natural Disasters: The Benefits of Helping When Hurting

Series: Advances in Public Relations and Communication Management
Published: 31 May 2024
10.1108/S2398-391420240000007011
EISBN: 978-1-83549-592-6
ISBN: 978-1-83549-593-3
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Book Chapter

How Should a Global Brand Manager Respond to an Ambiguous Product Harm Crisis?

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023008
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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