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Book Chapter

The Disruptive Effects of Changes in Institutional Distance on Global Marketing

Series: Review of Marketing Research
Published: 01 December 2025
10.1108/S1548-643520250000022016
EISBN: 978-1-80592-250-6
ISBN: 978-1-80592-251-3
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Book Chapter

Transferring Corporate Brand Image to Local Markets: Governance Decisions for Market Entry and Global Branding Strategy

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023006
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Rigor in international business research: A review and methodological recommendations

Series: Research in Global Strategic Management
Published: 20 June 2008
10.1016/S1064-4857(08)00006-5
EISBN: 978-1-84950-550-5
ISBN: 978-0-76231-470-6
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Book Chapter

A historical examination of the evolution of international advertising standardization/adaptation thought

Series: Research in Global Strategic Management
Published: 20 June 2008
10.1016/S1064-4857(08)00009-0
EISBN: 978-1-84950-550-5
ISBN: 978-0-76231-470-6
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Book Chapter

An exploratory examination of the factors influencing distributor self-perceived power in channel relationships: a seven-country study

Series: Advances in International Marketing
Published: 18 January 2006
10.1016/S1474-7979(05)16011-6
EISBN: 978-1-84950-397-6
ISBN: 978-0-76231-286-3
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Book Chapter

The association between process and program advertising standardization: An illustration of U.S. multinationals operating in India

Series: Advances in International Marketing
Published: 26 September 2002
10.1016/S1474-7979(02)12020-5
EISBN: 978-1-84950-167-5
ISBN: 978-0-76230-950-4
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