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Diane M. Martin
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Book Chapter

Reducing the Attitude-Behavior Gap in Sustainable Consumption: A Theoretical Proposition and the American Electric Vehicle Market

Series: Review of Marketing Research
Published: 05 July 2016
10.1108/S1548-643520160000013016
EISBN: 978-1-78635-281-1
ISBN: 978-1-78635-282-8
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Book Chapter

Myth-Mediated Branding

Series: Research in Consumer Behavior
Published: 23 November 2015
10.1108/S0885-211120150000017010
EISBN: 978-1-78560-322-8
ISBN: 978-1-78560-323-5
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Book Chapter

Consumer Culture Theory

Series: Research in Consumer Behavior
Published: 28 November 2014
10.1108/S0885-211120140000016022
EISBN: 978-1-78441-157-2
ISBN: 978-1-78441-158-9
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Book Chapter

Nordic Consumer Culture: Context and Concept

Series: Research in Consumer Behavior
Published: 28 November 2014
10.1108/S0885-211120140000016012
EISBN: 978-1-78441-157-2
ISBN: 978-1-78441-158-9
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