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Book cover for Start-ups and the Mobilization of Social Interactions

Start-ups and the Mobilization of Social Interactions

Published: 12 June 2023
10.1108/9781804556061
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Introduction

Published: 12 June 2023
10.1108/978-1-80455-606-120231001
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Understanding Brand Communities

Published: 12 June 2023
10.1108/978-1-80455-606-120231002
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Defending a Cause and Launching a Movement

Published: 12 June 2023
10.1108/978-1-80455-606-120231003
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Recruiting Volunteers

Published: 12 June 2023
10.1108/978-1-80455-606-120231004
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Encouraging Interactions and Sharing Stories

Published: 12 June 2023
10.1108/978-1-80455-606-120231005
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Developing Rituals

Published: 12 June 2023
10.1108/978-1-80455-606-120231006
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Adding Linking Value to the Value Proposition

Published: 12 June 2023
10.1108/978-1-80455-606-120231007
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Evolving from a Community Movement to an Entrepreneurial Project

Published: 12 June 2023
10.1108/978-1-80455-606-120231008
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Community 1st – Start-up 2nd

Published: 12 June 2023
10.1108/978-1-80455-606-120231009
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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Book Chapter

Achieving a Different Kind of Entrepreneurship

Published: 12 June 2023
10.1108/978-1-80455-606-120231010
EISBN: 978-1-80455-606-1
ISBN: 978-1-80455-609-2
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