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Ghazala Shaukat
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Book Chapter

Green Marketing Mix From the Perspective of Service Sector: Leveraging Marketing of Services With Green-SIVA Marketing Mix Elements

Published: 14 December 2023
10.1108/978-1-80455-678-820231014
EISBN: 978-1-80455-678-8
ISBN: 978-1-80455-679-5
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