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Isabell Koinig
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Book Chapter

Responses to CSR Appeals in Non-Prescription Drug Ads: Evidence from Brazil and the United States

Series: Developments in Corporate Governance and Responsibility
Published: 03 July 2017
10.1108/S2043-052320170000011007
EISBN: 978-1-78714-411-8
ISBN: 978-1-78714-412-5
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