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Jagdish N. Sheth
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Book Chapter

Designing Solutions for the Low Income Consumer Markets: Four Schools of Thought

Serial: Marketing in Emerging Markets
Published: 03 December 2018
10.1108/978-1-78714-555-920181006
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
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Book cover for Genes, Climate, and Consumption Culture: Connecting the Dots

Genes, Climate, and Consumption Culture: Connecting the Dots

Published: 11 August 2017
10.1108/9781787434110
EISBN: 978-1-78743-411-0
ISBN: 978-1-78743-412-7
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Book Chapter

A Journey of an Accidental Marketing Scholar

Series: Review of Marketing Research
Published: 21 July 2011
10.1108/S1548-6435(2011)0000008011
EISBN: 978-0-85724-898-5
ISBN: 978-0-85724-897-8
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Book Chapter

Foreword

Series: Advances in International Management
Published: 29 June 2007
10.1016/S1571-5027(07)20016-6
EISBN: 978-1-84950-477-5
ISBN: 978-0-76231-396-9
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