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Putting Communication and Soft Tools into Managerial Scoring Scope: Hurdles and Opportunities for Combining Communication and Managerial Insights (KPIs)

Series: Advances in Public Relations and Communication Management
Published: 26 August 2016
10.1108/S2398-391420160000001009
EISBN: 978-1-78635-715-1
ISBN: 978-1-78635-716-8
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