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Book Chapter

Integrating the E-SERVQUAL Model with AI-driven Chatbots in Insurance Services to Enhance Millennial Satisfaction in Malaysia: PLS-SEM Approach

Book: Green Policies and Augmented Reality in InsurTech: Catalysts for Sustainability and Innovation

Published: 23 February 2026

10.1108/978-1-80592-551-420261004

EISBN: 978-1-80592-551-4

ISBN: 978-1-80592-552-1

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Book Chapter

AI in Data-driven Marketing: Decoding Consumer Choices and Behaviours

Book: Data Engineering for Data-driven Marketing

Published: 10 March 2025

10.1108/978-1-83662-326-720251005

EISBN: 978-1-83662-326-7

ISBN: 978-1-83662-327-4

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