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Book Chapter

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023020
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Advances in International Marketing

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023021
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Advances in International Marketing

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023022
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Copyright Page

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023023
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

List of Contributors

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023002
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Introduction

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023004
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Building Market-Based Assets in a Globally Competitive Market: A Longitudinal Study of Automotive Brands

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023005
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Transferring Corporate Brand Image to Local Markets: Governance Decisions for Market Entry and Global Branding Strategy

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023006
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

The Impact of Luxury Brand-Retailer Co-Branding Strategy on Consumers’ Evaluation of Luxury Brand Image: The Case of Taiwan

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023007
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

How Should a Global Brand Manager Respond to an Ambiguous Product Harm Crisis?

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023008
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Design in the Experience Economy: Using Emotional Design for Service Innovation

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023009
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Crowdsourcing for Goodness Sake: Impact of Incentive Preference on Contribution Behavior for Social Innovation

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023010
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Reestablishing Styling as a Prime Interest for the Management of Design

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023011
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Leadership Development by Design

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023012
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Designing Empowerment – Design Thinking for Social Impact

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023013
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Improving Collaborative Concept Evaluation Using Concept Aspect Profile

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023014
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Patent Rights: When Patent Protection May Either Encourage or Discourage Innovation

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023015
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

Modeling the Impact of Commitment–Trust on Cooperation and Performance: The Specific Case of Exporter and Intermediaries Relationships

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023016
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023017
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

The Movement of Meaning Across Cultures: A Conceptual Model for Understanding Cross-Cultural Consumption

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023018
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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