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Book cover for Smash: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

Smash: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

Published: 05 February 2018
10.1108/9781787437975
EISBN: 978-1-78743-797-5
ISBN: 978-1-78743-798-2
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Book Chapter

Designing Business Models for Value Co-Creation

Series: Review of Marketing Research
Published: 08 June 2012
10.1108/S1548-6435(2012)0000009007
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
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