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Kent B. Monroe
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Book Chapter

Price and Customers’ Perceptions of Value

Series: Advances in Business Marketing and Purchasing
Published: 29 November 2012
10.1108/S1069-0964(2012)0000019012
EISBN: 978-1-78052-997-4
ISBN: 978-1-78052-996-7
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Book Chapter

Some Personal Reflections on Pricing Research

Series: Review of Marketing Research
Published: 21 July 2011
10.1108/S1548-6435(2011)0000008010
EISBN: 978-0-85724-898-5
ISBN: 978-0-85724-897-8
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Book Chapter

Consumer Information Acquisition

Series: Review of Marketing Research
Published: 30 September 2004
10.1108/S1548-6435(2004)0000001007
EISBN: 978-0-85724-723-0
ISBN: 978-0-76561-304-2
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