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Book Chapter

Factors Influencing Adoption of Metaverse Platform: Gen Z Perspective

Book: The AI Metaverse Revolution: Transforming Multi-business Scenarios (Volume 1)

Published: 12 May 2025

10.1108/978-1-83662-582-720251009

EISBN: 978-1-83662-582-7

ISBN: 978-1-83662-583-4

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Book Chapter

Role of CSR Advertising Campaigns in the Hotel Industry: ‘Responsible Luxury’ Campaign by ITC Hotels

Book: Corporate Social Responsibility, Corporate Governance and Business Ethics in Tourism Management: A Business Strategy for Sustainable Organizational Performance

Published: 06 December 2024

10.1108/978-1-83608-704-520241002

EISBN: 978-1-83608-704-5

ISBN: 978-1-83608-705-2

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