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Lisa Maria Niehoff
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Book Chapter
Series: Advances in International Marketing
Published: 03 November 2015
10.1108/S1474-797920150000026005
EISBN: 978-1-78560-232-0
ISBN: 978-1-78560-233-7
Book Chapter
Series: Advances in International Marketing
Published: 04 February 2015
10.1108/S1474-797920140000025005
EISBN: 978-1-78441-447-4
ISBN: 978-1-78441-448-1
