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Book cover for Marketing 5.0: The Role of Human-Mimicking Technology

Marketing 5.0: The Role of Human-Mimicking Technology

Published: 14 March 2025
10.1108/9781837978151
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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Book Chapter

Prelims

Published: 14 March 2025
10.1108/978-1-83797-815-120251017
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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Book Chapter

Marketing 5.0: Artificial Intelligence and Human Mimicking Approach

Published: 14 March 2025
10.1108/978-1-83797-815-120251001
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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References

Published: 14 March 2025
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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Book Chapter

Driving Retail Growth: The Interplay of Customer-Centric Technology, Customer Accountability and Organisational Culture

Published: 14 March 2025
10.1108/978-1-83797-815-120251002
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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References

Published: 14 March 2025
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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Book Chapter

Revolutionizing Product Customisation: A Technology-Powered Approach

Published: 14 March 2025
10.1108/978-1-83797-815-120251003
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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References

Published: 14 March 2025
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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Book Chapter

Decoding the Consumer Mimic: Influencers, Algorithms and the Future of Marketing

Published: 14 March 2025
10.1108/978-1-83797-815-120251004
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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References

Published: 14 March 2025
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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Book Chapter

Leveraging Artificial Intelligent (AI) for Human-Mimic Tech in Marketing 5.0

Published: 14 March 2025
10.1108/978-1-83797-815-120251005
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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References

Published: 14 March 2025
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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Book Chapter

Mimicking Technologies in Retail: Facilitating and Transforming Customer Retail Experience

Published: 14 March 2025
10.1108/978-1-83797-815-120251006
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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References

Published: 14 March 2025
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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Book Chapter

From Businesses-Centric to Consumers-Centric: A Shift of Power in AI-Driven Social Media

Published: 14 March 2025
10.1108/978-1-83797-815-120251007
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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References

Published: 14 March 2025
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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Book Chapter

A Qualitative Study on Analysing the Role of Mimicking Technology in Electronic Customer Relationship Management: A Case of Service Sector

Published: 14 March 2025
10.1108/978-1-83797-815-120251008
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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References

Published: 14 March 2025
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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Book Chapter

Human Interactions Through Technology: A Study on Sustainable and Susceptible Use of AI in Corporate Marketing

Published: 14 March 2025
10.1108/978-1-83797-815-120251009
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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References

Published: 14 March 2025
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
Add to Citation Manager for References
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