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Book Chapter

Digital Customer Experience Management for Sustainable Tourism: A Predictive Analytics Model

Published: 28 November 2025
10.1108/978-1-80592-425-820251007
EISBN: 978-1-80592-425-8
ISBN: 978-1-80592-426-5
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Book Chapter

Data-Driven Marketing Excellence: Perspectives From Indian Unicorn Start-ups and Function of Advanced Analytics in Their Marketing Strategies

Serial: Advances in Digital Technology and Data-Driven Business Practices
Published: 10 November 2025
10.1108/978-1-83662-188-120251029
EISBN: 978-1-83662-188-1
ISBN: 978-1-83662-189-8
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Book Chapter

Metaverse Integration: Paving the Path from Industry 4.0 to Industry 5.0

Published: 06 June 2025
10.1108/978-1-83662-586-520251011
EISBN: 978-1-83662-586-5
ISBN: 978-1-83662-587-2
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